Know when a competitor changes their website

Last reviewed 1 October 2026

To monitor a competitor's website, pick the few pages that carry decisions, such as pricing, plans, the changelog and the terms, and watch the part of each page that matters. A page watcher reads those pages on a schedule and tells you what changed, with the old and new version side by side. Peekivo is a watcher of that kind for small teams, and it is in early access.

What to watch on a competitor's site

Each kind of page suits a different way of comparing. Watching only the part that matters is what keeps alerts worth reading.

Pricing page: the price of each plan, read as an amount in its currency, so a change from one price to another is compared as a number rather than as text.
Plans and feature table: the rows of the table, compared row by row, so an added or removed feature shows up as its own line.
Changelog or release notes: the list of entries, so a new entry is reported on its own.
Documentation and deprecation notices: the text of the page, compared line by line.
Terms of service and privacy policy: the policy text, compared line by line.
Careers page: the list of open roles, a rough signal of where a company is hiring.
Landing page or hero section: a selected region compared visually, for changes in layout or imagery rather than words.

A team example: from alert to decision

Say your team watches the pricing page of a fictional competitor, Acme Analytics, and its Team plan goes from $49 to $59 a month. The change arrives in your team's shared inbox with the old and new price side by side. Someone assigns it to the person who owns pricing, a teammate adds a comment with context, and the owner resolves it once the team has decided what to do.

At the end of the week, a weekly report collects the changes your watches found, so people who were not in the inbox can catch up.

Keeping the noise down

Competitor sites change constantly in ways nobody needs to hear about: rotating banners, cookie notices, counters and testimonials that shuffle on every visit. Peekivo is built to compare only the part of the page a watch is set to read, such as a field, a list or a region, so a change elsewhere on the page does not become an alert.

Watch the price field, not the whole pricing page.
Add a rule when only some changes matter, for example notify only when a price goes up, or only when a new changelog entry contains the word API.
For a visual watch, select the region you care about instead of the whole screenshot.

When a competitive intelligence suite fits better

If your team needs battlecards, CRM integration, analyst research or news coverage across many sources, a dedicated competitive intelligence suite is built for that work. Peekivo does a narrower job: it watches specific public pages and shows you what changed on them.

What Peekivo will read and what it will not

Peekivo reads public pages only. It does not log in to a competitor's site or read anything behind an account.
It checks a site's robots.txt before reading a page.
It does not get around CAPTCHAs or bot walls. When a page blocks the read, the watch shows it as blocked rather than unchanged.
Each watch keeps its last attempt and its last successful read apart, so you can tell a quiet page from a page that could not be read.

Common questions

How to monitor competitors?

Start with a short list of the pages that carry decisions: pricing, plans, changelog, documentation and terms. Watch the part of each page that matters, send the alerts somewhere your team already reads, and agree who acts on each kind of change.

Which tool is most useful for tracking competitor pricing?

It depends on the job. For a handful of competitor pricing pages, a page watcher that reads each price as an amount and shows the old and new value is enough. For thousands of products across many retailers, price intelligence software is built for that scale. Peekivo is aimed at the first case.

How can I monitor if a website changes?

Use a website change monitor. You give it a page and the part to watch; it reads the page on a schedule, compares each read with the previous one and alerts you when the watched part changes.

What are the best tools for monitoring competitor performance?

There is no single answer, because performance covers different jobs. Changes to a competitor's pages call for a page monitor, search visibility for SEO tools, and market and news coverage for competitive intelligence suites. Peekivo covers only the first: changes on specific public pages.

Want to be told when a page changes?

Join the waitlist